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Your go-to resource for the latest insights, trends, and practical advice in the dynamic world of marketing, branding and business strategy.
Fractional CMO: Why I Advocate for Their Role in Growing Your Business
As 2025 unfolds, it's a pivotal time for businesses of all sizes to strategize and plan for sustained growth. My journey through the...
gafloro
Jan 274 min read
Building Stronger Brands: Key Lessons from My Recent Volunteer Experience
A look at how the principles of community service align perfectly with successful business strategies.
gafloro
Apr 16, 20243 min read
Redefining the Core: Transforming Work Culture into Your Strategic Superpower
In the halls of finance, insurance, and other corporate sectors, big or small, the term 'work culture' often gets tossed around like just...
FLORO agency
Feb 6, 20244 min read
Embracing Change, Sustainability, and Innovation: A Lecture Reflection at NYU
Returning to New York University, my alma mater, for another guest lecture recently was an enriching experience. Engaging with some of...
gafloro
Dec 14, 20234 min read
Leveraging Data for Business Growth: A Guide for B2B Service Companies
In today's fiercely competitive business landscape, data analytics has transitioned from being a mere buzzword to a critical necessity....
FLORO agency
Oct 20, 20233 min read
Elevating Client Experience: A Critical Growth Strategy for Sales-Led Organizations
For sales-led organizations, especially those in the mid to small-sized range, client experience is fast becoming a cornerstone for...
FLORO agency
Sep 21, 20232 min read
The Pulse of Business Growth: How Strategic Guidance and Brand Health Act as Catalysts
Whether you're in the B2B or B2C sector, one thing is universal: business growth is the ultimate goal. But how do you achieve it? While...
gafloro
Aug 30, 20232 min read
Standing Out in a Cluttered Marketplace: The Importance of Brand Elements for Small Businesses
In today's crowded marketplace, small businesses have a tremendous opportunity to differentiate themselves from a sea of competitors....
FLORO agency
Aug 2, 20232 min read
Harnessing the Power of Social Media: A Game-Changer for Small Businesses
The rise of social media has rewritten the rules of business engagement. It’s no longer a mere option, but an indispensable tool for...
FLORO agency
Jul 25, 20232 min read
Building a Robust and Consistent Brand: Critical to success for small and midsize Businesses
Crafting a compelling brand is not just about designing a memorable logo or catchy tagline. It's about creating an identity, a persona...
FLORO agency
Jul 20, 20232 min read
The Essential Role of Marketing in Small Business Success
Marketing plays a pivotal role in the modern business landscape. Whether you're a small local store or a multi-national corporation,...
FLORO agency
Jul 16, 20232 min read
The Confluence of Marketing and AI: A New Era for Business Success
In the current business landscape, marketing is undergoing an incredible transformation, driven largely by advancements in artificial...
FLORO agency
Jul 6, 20232 min read
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